This project asked to design a “speakeasy” bar centered on analogue socializing and immersive face-to-face experiences based on a real space in St. John’s Wood, London.

Analogue is a contemporary underground salon inspired by the legacy of Chinese gambling houses and discreet social societies — places where gathering unfolded just beyond the visible city, shaped by discretion, camaraderie, and the subtle thrill of the night. Within its low-lit rooms, conversation lingers, games spark laughter, and the night unfolds with a sense of intimacy and quiet thrill.